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March 31, 2015

Mercia Technologies invests £1mln into Soccer Manager Ltd

Mercia Technologies (LON:MERC) has invested £1mln in a developer of online football management games.

The AIM quoted technology investor is backing Soccer Manager Ltd, and is helping fund ongoing development and marketing for the Soccer Manager 2015 title. Following the investment the AIM quoted group's stake in the games developer is around 21%.

Soccer Manager 2015 was launched in February and it is available on a breadth of platforms including Android, iOS, and Facebook.

"Soccer Manager is a scalable business that addresses the global and expanding market for soccer-based gaming,” said Mark Payton, Mercia Technologies chief executive.

This expanding market is worth more than US$100bn worldwide, according to Payton.

"The founders of Soccer Manager have been developing the business for the past nine years and are clearly passionate about two things: soccer and technology,” he added. “We are delighted to be working with them as they move to the next stage of product development with their most recently launched title, Soccer Manager 2015."

Specifically the funds provided by Mercia will pay for development and translation of the game into Chinese, Japanese and Korean.

Steven Gore, Soccer Manager Ltd’s operations manager, said: "Mercia's investment in our business, as well as the expertise in the digital and gaming sectors provided by their senior team, will provide strong support to our business as we expand our offering globally." @MasterMetals MasterMetals Blog

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